That's 42% more than it was in 2019, according to Adobe. This growth is explained by the pandemic and lockdown, as a result of which many small retail chains were forced to close, while people began to actively buy goods on the Internet.
In 2021, according to Adobe's forecast, the volume of online sales in the United States will be from $ 850 billion to $ 930 billion, and in 2022 for the first time this figure will reach $ 1 trillion.
The world of offline retail familiar to us is becoming a thing of the past - with shopping centers and supermarkets. A separate big topic is how this will change the landscape of cities and suburbs, the structure of employment in trade (this is the largest employer in developed countries, including Russia). What business will grow around the new retail architecture. We promise to return to this question.